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Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”
Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”

Back to Nature Reduces Trade Deductions Backlog 40% with TPM Expertise

Colorful Back to Nature snack boxes in multiple flavors, showing the “est. 1960” branding on green, orange, and purple packaging.

Case Study Transforming Trade Promotion Management: Back to Nature’s Success Story OverView Back to Nature, a leading snack food company known for its plant-based, non-GMO snacks, faced significant challenges in Trade Promotion Management (TPM). Inefficiencies in promotion execution and financial reconciliation were affecting operations, and a substantial backlog of deductions created additional challenges and lack […]

How Smarter Data AND Smarter AI are Powering CPG Revenue Growth

Dark blue digital network banner with the headline “How Smarter Data AND Smarter AI are Powering CPG Revenue Growth” by Chad Schumacher from Demand Chain AI.

By Chad Schumacher The past few years have tested every Consumer Packaged Goods (CPG) company’s growth strategy. Prices fluctuate. Shopper loyalty shifts. Retailers are tougher negotiators than ever. At the center of it all? Promotions. Promos drive volume and visibility but they’re notoriously expensive to run and hard to measure. Too often, CPG teams chase […]

Demand Chain AI Announces Commercial Launch of Puls8™ RGOX, a Breakthrough Revenue Growth Optimization Solution

Glowing blue upward arrows over a digital grid with the headline “Demand Chain AI Announces Commercial Launch of PULS8™ RGOX” revenue growth optimization.

CHICAGO, IL Feb 17, 2026 — Demand Chain AI today announced the general availability of Puls8™ RGOX, an AI-driven Revenue Growth Optimization (RGO) solution that fundamentally redefines how consumer goods companies plan, optimize and execute trade promotions. For decades, trade promotion planning has relied on slow, manual processes, from copying prior-year plans, keying data across […]

Ed Knudholdt

Ed Knudholdt portrait in a dark suit and patterned tie against a blue studio backdrop, reflecting systems architecture and cybersecurity leadership.

Our Team Edward Knudholt is a technology leader with over 40 years of experience developing and delivering IT solutions across industries such as Life Sciences, Manufacturing, Consumer Packaged Goods, and the public sector. With a foundation in software development ranging from low level languages through modern AI generated platforms, Ed has moved into senior technical […]

Paul Stuut

Smiling in a dark suit and patterned tie, Paul Stuut wears glasses against a blue studio backdrop, bringing 24 years of logistics and supply chain focus.

Our Team Paul is a highly experienced logistics and supply chain professional with 24 years of expertise, primarily within the CPG industry. His career has centered around leading key business processes at Kellogg Company, including ERP implementations for Transportation and Warehousing, as well as orchestrating ERP integration during mergers and acquisitions. He has also developed […]

Candy Stuut

Smiling Candy Stuut in a gray blazer and blue floral blouse, black-framed glasses, and blonde hair against a smooth blue background.

Our Team Candy Stuut is a seasoned supply chain leader with over 30 years of experience at Kellogg Company, specializing in Order to Cash, logistics, inventory management, and ERP strategy. Throughout her career, she has driven operational excellence by aligning strategic business objectives with innovative technology and process improvements, making her a key contributor to […]

Roger Baldridge

Roger Baldridge

Our Team Roger Baldridge is a seasoned strategy and management consultant with over 30 years of experience leading cloud-based planning, advanced analytics, and supply chain execution solutions for global and domestic organizations. He is known for building high-performing teams and guiding holistic business and digital transformation initiatives that align people, processes, technology, and change management […]

JR Cahill

Gray goatee and short gray hair frame JR Cahill’s friendly portrait in a dark blazer with a blue shirt against a blue backdrop.

Our Team JR Cahill is a seasoned technology and data leader with deep experience in enterprise architecture, analytics modernization, and platform strategy. At Kirkland & Ellis, he aligned IT investments with firm priorities, developed business capability models, and drived the expansion of ServiceNow across the organization. Known for translating complex architectures into actionable business outcomes, […]

Dr. Kevin O’Flynn

Against a solid blue background, Dr. Kevin O’Flynn is shown in a navy blazer and light blue dress shirt for Demand Chain AI’s experts—leadership profile.

Our Team Dr. Kevin O’Flynn is an accomplished commercial leader with a wealth of experience in driving supply chain transformation and business growth. As the former Commercial Director at Replan, Kevin played a pivotal role in helping manufacturers reduce costs and increase resilience through automated planning optimization. He worked closely with senior executives to align […]

Mary Pitzer

Warm headshot of Mary Pitzer with blonde hair and a navy blazer against a clean blue background, reflecting her core team leadership experience.

Our Team Mary Pitzer is a seasoned software marketing, consulting, and operations executive with more than 30 years of experience helping technology companies grow and scale. Her career spans start-ups, enterprise application software, and SaaS organizations, where she has led initiatives across marketing strategy, go-to-market execution, consulting services, pre-sales leadership, and operational management. Most recently, […]