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Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”
Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”

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Demand Chain AI Announces Commercial Launch of Puls8™ RGOX, a Breakthrough Revenue Growth Optimization Solution

Glowing blue upward arrows over a digital grid with the headline “Demand Chain AI Announces Commercial Launch of PULS8™ RGOX” revenue growth optimization.

CHICAGO, IL Feb 17, 2026 — Demand Chain AI today announced the general availability of Puls8™ RGOX, an AI-driven Revenue Growth Optimization (RGO) solution that fundamentally redefines how consumer goods companies plan, optimize and execute trade promotions. For decades, trade promotion planning has relied on slow, manual processes, from copying prior-year plans, keying data across […]

Ed Knudholt

Ed Knudholdt portrait in a dark suit and patterned tie against a blue studio backdrop, reflecting systems architecture and cybersecurity leadership.

Our Team Edward Knudholt is a technology leader with over 40 years of experience developing and delivering IT solutions across industries such as Life Sciences, Manufacturing, Consumer Packaged Goods, and the public sector. With a foundation in software development ranging from low level languages through modern AI generated platforms, Ed has moved into senior technical […]

Paul Stuut

Smiling in a dark suit and patterned tie, Paul Stuut wears glasses against a blue studio backdrop, bringing 24 years of logistics and supply chain focus.

Our Team Paul is a highly experienced logistics and supply chain professional with 24 years of expertise, primarily within the CPG industry. His career has centered around leading key business processes at Kellogg Company, including ERP implementations for Transportation and Warehousing, as well as orchestrating ERP integration during mergers and acquisitions. He has also developed […]

Candy Stuut

Smiling Candy Stuut in a gray blazer and blue floral blouse, black-framed glasses, and blonde hair against a smooth blue background.

Our Team Candy Stuut is a seasoned supply chain leader with over 30 years of experience at Kellogg Company, specializing in Order to Cash, logistics, inventory management, and ERP strategy. Throughout her career, she has driven operational excellence by aligning strategic business objectives with innovative technology and process improvements, making her a key contributor to […]

Roger Baldridge

Professional headshot of Roger Baldridge, a strategy and management consultant, wearing glasses and a blue suit

Our Team Roger Baldridge is a seasoned strategy and management consultant with over 30 years of experience leading cloud-based planning, advanced analytics, and supply chain execution solutions for global and domestic organizations. He is known for building high-performing teams and guiding holistic business and digital transformation initiatives that align people, processes, technology, and change management […]

Mary Pitzer

Warm headshot of Mary Pitzer with blonde hair and a navy blazer against a clean blue background, reflecting her core team leadership experience.

Our Team Mary Pitzer is a seasoned software marketing, consulting, and operations executive with more than 30 years of experience helping technology companies grow and scale. Her career spans start-ups, enterprise application software, and SaaS organizations, where she has led initiatives across marketing strategy, go-to-market execution, consulting services, pre-sales leadership, and operational management. Most recently, […]

Susan Stults

Susan Stults portrait with shoulder-length blonde hair, wearing a black blazer and a ruby-pink necklace against a solid blue background.

Our Team With over 35 years of IT and business leadership experience, Susan has held executive roles such as CIO and Executive Director at globally recognized companies, including Kellogg Company, Owens Corning, AM General, MPI Research, and Johnson Outdoors, an S.C. Johnson company. She is known for transforming IT departments, enhancing capabilities, and delivering high-quality […]

Dave Jones

Dave Jones smiles in a light blue blazer and white button-down against a solid blue background with a confident, professional expression.

Our Team Dave Jones brings over four decades of expertise in the Consumer Packaged Goods industry, with a notable tenure as Sales Vice President at Kellogg’s where he spearheaded Industry Initiatives and Customer Collaboration for Kellogg USA. In this role, he was instrumental in aligning customer priorities with Kellogg’s strategic goals across various trade channels. […]

Chad Schumacher

Chad Schumacher in a dark suit and tie against a blue background, bringing analytics leadership and data-driven insights across SAS and Kellogg's.

Our Team As a seasoned analytics executive with over 20 years of experience driving business growth and innovation, Chad Schumacher has built a reputation for fostering strategic partnerships and spearheading innovative analytics solutions. His leadership in the Consumer Goods and Manufacturing sectors at SAS centered on driving business value through data-driven insights and collaborative problem-solving. […]

Larry Layden

Larry Layden

Our Team Larry Layden brings more than 30 years of leadership in operations, supply chain management, and customer success, with nearly three decades dedicated to client and customer engagement. His career spans leadership roles in operations, Big 4 consulting, and entrepreneurial ventures where he helped pioneer industry-defining innovations. Larry was a founding leader in Demand […]