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Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”
Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”

Transforming Strategic Planning with Driver-Based Forecasting

Puls8™ DBF Case Study Transforming Strategic Planning with Driver-Based Forecasting From Manual Spreadsheets to Smarter, Scenario-Based Decision Making OverView A leading beverage manufacturer relied on a highly manual, spreadsheet-based process to support long-term strategic planning. Each planning cycle required teams to collect and consolidate data from multiple sources, manually build forecasts, and analyze the impact of pricing, promotions, distribution, […]

As Your CPG Business Grows, Is Your Planning Keeping Up? 

Written by: Rob Haddock Growth is a sign of success, but it also introduces new challenges. As consumer packaged goods (CPG) companies add customers, expand into new retail channels, launch new products, and increase promotional activity, supply chain planning becomes significantly more complex.  The planning processes that worked when your business was smaller often struggle to keep […]

Instinct Pet Food Expands Partnership with  Demand Chain AI to Transform Forecasting and  Demand Planning with Puls8™ 

CHICAGO, IL, July 29, 2026 Demand Chain AI, creator of the Puls8™ Intelligent Planning Solutions platform, today announced that Instinct Pet Food has selected Puls8™ DBF (Driver-Based Forecasting) and Puls8™ DP (Demand Planning) as the next phase of its supply chain transformation.  The expanded engagement builds on Instinct’s successful implementation of Puls8™ Replan (Production Planning & Scheduling Optimization) and Puls8™ 360 ADS (Advanced Demand Sensing). Together, […]

From Firefighting to Flow: How CPG Manufacturers Can Regain Control of Their Plants

In this thought leadership article, Demand Chain AI advisor Rob Haddock explores why so many CPG manufacturers find themselves stuck in constant firefighting instead of running stable, predictable operations. Drawing on decades of experience in manufacturing and supply chain planning, he explains how poor planning discipline, inconsistent execution, and ineffective inventory strategies create unnecessary disruption […]

Gartner Supply Chain Planning Summit

Denver skyline at dusk with the Rocky Mountains behind it under a pink-purple sky, echoing the Gartner Supply Chain Planning Summit in Denver.

November 2-3, 2026 | Denver, CO

Engage with forward-thinking supply chain leaders as they explore the future of AI-driven demand planning, forecasting, and operational responsiveness. Featuring real-world case studies, advanced planning strategies, and leadership discussions, the Gartner Supply Chain Planning Summit showcases how organizations are leveraging AI-powered demand sensing, driver-based forecasting, and intelligent automation to improve forecast accuracy, strengthen S&OP performance, and build more agile, resilient supply chains.

CGSM Summit 2026

For senior leaders, Chicago skyline over a canal with modern glass towers and boats sets the tone for Analytics Unite, April 7–9, 2026, Chicago, IL.

October 20-21, 2026 | Chicago, IL

Connect with leading CPG and food & beverage executives as they explore the future of AI-powered commercial planning, revenue growth optimization, and connected decision-making. Featuring real-world success stories, strategic discussions, and innovative AI-driven solutions, the CGSM Summit 2026 highlights how organizations are transforming trade promotion management, forecasting, and commercial execution to improve agility, increase profitability, and drive sustainable growth across the demand chain.

AI Implementations: Balancing Progress vs Perfection

“AI Implementations: Balancing Progress vs Perfection” banner with Demand Chain AI branding and portraits of Nolen Akerman and Fraser Lockhart on a blue, dark network background.

Written by: Nolen Akerman & Fraser Lockhart Earlier this year, friends were conducting research on weather stations for their backyard garden. Evaluating the set of features for all the models was a tiresome process, so they sought assistance from a friendly online AI chatbot. The response was impressively formatted with tables and links, highlighting the best features of each model. The only problem: several of […]

Gartner Supply Chain Symposium

Orlando skyline at sunset with blue-orange city lights and calm river reflections, capturing the atmosphere of the Gartner Supply Chain Symposium.

Engage with the industry’s most influential supply chain executives as they define the future of AI, advanced analytics, and digital operations. Featuring leadership-level panels, proven case studies, and strategic dialogues, the Gartner Supply Chain Symposium provides insights that enhance resilience, improve efficiency, and unlock long-term value creation.

Learn more and RSVP today.

Interconnectedness, Volatility and Uncertainty are Reshaping Global Supply Chains

Blue global network graphic with a world map overlay and the headline “Interconnectedness, Volatility and Uncertainty are Reshaping Global Supply Chains,” by Geoff Shive.

Discover how growing volatility and interconnected supply networks are pushing CPG brands beyond traditional supply-centric planning in this article written by Geoff Shive. He explains why demand chain planning, grounded in consumer demand, retailer collaboration, and transparent AI, is critical for protecting service levels and margins. The piece highlights practical approaches, including scenario planning, agentic AI, and digital twins, to help CPG leaders manage uncertainty and make faster, more confident decisions.