AI in Revenue Growth Management: Challenges, Opportunities & Best Practices

Revenue growth management (RGM) and trade promotion optimization (TPO) are rapidly evolving due to shifting consumer behaviors and the rise of AI. Consumer goods companies face challenges from retailer dominance, fragmented data, and the need for timely execution. AI transforms RGM and TPO by enabling rapid scenario planning, improved targeting, and deeper insights, while democratizing access to data-driven strategies. Best practices for AI integration include investing in training, maintaining a holistic view, and building diverse teams. By leveraging AI effectively, businesses can navigate competitive landscapes and drive sustainable growth. Hear from Demand Chain AI experts assist CPG companies in overcoming these challenges daily.
The Future of the Automated Supply Chain

In the rapidly evolving field of supply chain management, Richard Davis, CEO of Demand Chain AI, provides valuable insights into the role of AI. Davis is quoted emphasizing the transformative potential of AI solutions, which can handle menial tasks and free planners to focus on larger projects. He also advises against overusing AI, suggesting a thoughtful business case and solid governance to ensure optimal results.
Understanding Unconstrained Demand — And Planning Appropriately

Unconstrained demand is the ultimate game-changer for consumer goods companies. Are you truly prepared to navigate inflation, fickle customer preferences, and unpredictable market disruptions? Discover how advanced forecasting processes, cross-departmental collaboration, and AI-driven tools empower brands to capture untapped potential, optimize supply chains, and enhance customer satisfaction. Unlock the secrets to building resilient, forward-looking plans.
How to Meet Unconstrained Demand in a Constrained World, Part 2

Unconstrained demand presents both challenges and opportunities for CPG companies and retailers. Part 1 of this series defined unconstrained demand and its challenges. In part 2, Chris Lauchner and Geoff Shive will explore how AI-powered solutions like predictive analytics, real-time monitoring and segmentation are optimizing operations, inventory management and supply chain synchronization, enhancing operational efficiency, reducing costs, and growing market share.
Demand Chain AI Elects Industry Veterans Susan Stults and Dave Jones to its Board of Directors

Demand Chain AI, a leader in supply chain and demand planning solutions, has appointed Susan Stults and Dave Jones to its Board of Directors. Stults brings over 35 years of IT and executive leadership experience across diverse industries, while Jones, former Sales VP at Kellogg’s, offers decades of expertise in aligning customer priorities with corporate strategy. Both will support the company’s growth and innovation initiatives.
How to Meet Unconstrained Demand in a Constrained World, Part 1

The CPG and retail industries are grappling with supply chain disruptions, raw material shortages, and logistical challenges, all intensified by global pressures. In the first of this 2 part blog, experts Chris Lauchner and Geoff Shive share insights on how demand planning and advanced technology can optimize inventory, streamline operations, and improve customer satisfaction in today’s constrained environment.
Got a “Subpar” Supply Chain? Skip the new clubs and perform a Demand Chain Deep Dive

For many in the challenging supply chain profession, golfing is a way for us to relax and get some relief from our stressful roles. Is your supply chain subpar? In many ways supply chains are like golf.