The Slow Leak: How CPG Brands Are Losing on Trade Promotion and What Puls8™ RGOˣ Does Differently
The way most CPG teams approach trade promotions hasn’t kept up with the pace of the market. For too long, planning has been built on static assumptions, historical averages, and reactive post-analysis. Teams invest significant budget into promotions, only to find out weeks later what actually worked and what quietly eroded margin. By then, the […]
How Smarter Data AND Smarter AI are Powering CPG Revenue Growth
By Chad Schumacher The past few years have tested every Consumer Packaged Goods (CPG) company’s growth strategy. Prices fluctuate. Shopper loyalty shifts. Retailers are tougher negotiators than ever. At the center of it all? Promotions. Promos drive volume and visibility but they’re notoriously expensive to run and hard to measure. Too often, CPG teams chase […]