Beyond Short-Term Demand: How Driver-Based Forecasting Supports Better Long-Term Planning 

Roger Baldridge introduces driver-based forecasting for better long-term planning beyond short-term demand in CPG companies.

Written by: Roger Baldridge For CPG companies, forecasting has traditionally focused heavily on historical demand. Looking at past sales provides an important foundation, but it does not always answer the questions businesses need to make longer-term decisions.  What will demand look like in the future? What decisions could impact our business strategy? What happens if market conditions shift?  These questions are […]

As Your CPG Business Grows, Is Your Planning Keeping Up? 

Demand Chain AI graphic shows a growing CPG business, digital supply networks, and Rob Haddock asking if planning is keeping up.

Written by: Rob Haddock Growth is a sign of success, but it also introduces new challenges. As consumer packaged goods (CPG) companies add customers, expand into new retail channels, launch new products, and increase promotional activity, supply chain planning becomes significantly more complex.  The planning processes that worked when your business was smaller often struggle to keep […]

Instinct Pet Food Expands Partnership with  Demand Chain AI to Transform Forecasting and  Demand Planning with Puls8™ 

Instinct Pet Food expands its Demand Chain AI partnership with Puls8™ for forecasting and demand planning beside a cat and kibble.

CHICAGO, IL, July 29, 2026 Demand Chain AI, creator of the Puls8™ Intelligent Planning Solutions platform, today announced that Instinct Pet Food has selected Puls8™ DBF (Driver-Based Forecasting) and Puls8™ DP (Demand Planning) as the next phase of its supply chain transformation.  The expanded engagement builds on Instinct’s successful implementation of Puls8™ Replan (Production Planning & Scheduling Optimization) and Puls8™ 360 ADS (Advanced Demand Sensing). Together, […]

From Firefighting to Flow: How CPG Manufacturers Can Regain Control of Their Plants

Rob Haddock discusses how CPG manufacturers can regain control of their plants, moving from firefighting to predictable flow.

In this thought leadership article, Demand Chain AI advisor Rob Haddock explores why so many CPG manufacturers find themselves stuck in constant firefighting instead of running stable, predictable operations. Drawing on decades of experience in manufacturing and supply chain planning, he explains how poor planning discipline, inconsistent execution, and ineffective inventory strategies create unnecessary disruption […]

AI Implementations: Balancing Progress vs Perfection

“AI Implementations: Balancing Progress vs Perfection” banner with Demand Chain AI branding and portraits of Nolen Akerman and Fraser Lockhart on a blue, dark network background.

Written by: Nolen Akerman & Fraser Lockhart Earlier this year, friends were conducting research on weather stations for their backyard garden. Evaluating the set of features for all the models was a tiresome process, so they sought assistance from a friendly online AI chatbot. The response was impressively formatted with tables and links, highlighting the best features of each model. The only problem: several of […]

How Smarter Data AND Smarter AI are Powering CPG Revenue Growth

Dark blue digital network banner with the headline “How Smarter Data AND Smarter AI are Powering CPG Revenue Growth” by Chad Schumacher from Demand Chain AI.

By Chad Schumacher The past few years have tested every Consumer Packaged Goods (CPG) company’s growth strategy. Prices fluctuate. Shopper loyalty shifts. Retailers are tougher negotiators than ever. At the center of it all? Promotions. Promos drive volume and visibility but they’re notoriously expensive to run and hard to measure. Too often, CPG teams chase […]