Our Team

Dan Maxwell headshot in a dark suit and tie against a blue background, highlighting trade promotion and pricing leadership with years of experience.

Shabbir Ahmed

With over 30 years of experience, Shabbir Ahmed has held senior roles at globally recognized organizations, including British Sugar, Coca-Cola, Kellogg’s, American Sugar Refining, the UK NHS, and AkzoNobel. At Replan, as Director of Solutions Advisory, he brought AI-driven supply chain solutions to market, empowering companies with revenues ranging from $100M to $10B to achieve operational excellence. 

Shabbir’s expertise spans all aspects of planning, including scheduling, production/supply planning, demand planning, S&OE, S&OP, and IBP. He has led transformative projects such as SAP IBP implementations across Europe, delivering substantial gains in forecast accuracy and cross-functional alignment. His accomplishments include designing and executing S&OP frameworks that drive efficiency, reducing costs while enhancing customer satisfaction, and mentoring high-performing teams to foster collaboration and long-term success. 

As a certified business coach and advocate of the Theory of Constraints, Shabbir is dedicated to developing future leaders and driving both individual and organizational growth. He holds a degree in Manufacturing Systems Engineering from the University of Hertfordshire.