The Slow Leak: How CPG Brands Are Losing on Trade Promotion and What Puls8™ RGOˣ Does Differently
The way most CPG teams approach trade promotions hasn’t kept up with the pace of the market. For too long, planning has been built on static assumptions, historical averages, and reactive post-analysis. Teams invest significant budget into promotions, only to find out weeks later what actually worked and what quietly eroded margin. By then, the […]
How Smarter Data AND Smarter AI are Powering CPG Revenue Growth
By Chad Schumacher The past few years have tested every Consumer Packaged Goods (CPG) company’s growth strategy. Prices fluctuate. Shopper loyalty shifts. Retailers are tougher negotiators than ever. At the center of it all? Promotions. Promos drive volume and visibility but they’re notoriously expensive to run and hard to measure. Too often, CPG teams chase […]
Demand Chain AI’s Rob Haddock on Raising Planning Maturity and Helping Companies Outgrow Spreadsheets
This thought leadership piece features Demand Chain AI advisor Rob Haddock, who shares a practitioner’s perspective on why many organizations still struggle with supply chain planning maturity and why moving beyond spreadsheets is often the first step. Drawing on decades of experience in CPG and manufacturing, Haddock explains why discipline, process, and optimization matter more […]
Interconnectedness, Volatility and Uncertainty are Reshaping Global Supply Chains
Discover how growing volatility and interconnected supply networks are pushing CPG brands beyond traditional supply-centric planning in this article written by Geoff Shive. He explains why demand chain planning, grounded in consumer demand, retailer collaboration, and transparent AI, is critical for protecting service levels and margins. The piece highlights practical approaches, including scenario planning, agentic AI, and digital twins, to help CPG leaders manage uncertainty and make faster, more confident decisions.
Data Reboot: How Cleansing Fuels AI, Automation, and Agility
By Chad Schumacher This white paper explores the journey of ClearSprout Foods, a fast-growing CPG manufacturer that learned a critical lesson: AI and analytics are only as powerful as the data behind them. As the company raced to implement advanced tools, fragmented systems and inconsistent records held back meaningful progress. Through ClearSprout’s transformation from messy, […]
Crawl, Walk, Run – Advancing Supply and Demand Chain Production Planning
Written by Rick Davis Discover how CPG manufacturers are transforming supply and demand planning through the “Crawl, Walk, Run” framework, as outlined by Richard Davis, CEO of Demand Chain AI. In our latest article, Davis explains how a phased approach—starting with foundational visibility, progressing through process integration, and advancing to AI-driven optimization—helps organizations build capability, […]
Why CPG Companies Need a Smarter Partner: The Power of Industry-Specific, Practical Expertise
By Richard Davis, CEO, Demand Chain AI The Big Picture Consumer packaged goods companies are facing fast-moving headwinds. Pandemic-era channel disruption, e-commerce acceleration, supply chain volatility and consumer tastes that change overnight: this is a new era that demands new strategies. Success no longer comes from scale alone. Instead, it’s about agility and context—a combination […]
The Agentic AI Revolution in CPG: Reimagining Demand Forecasting & Production Planning
Emil Beloglavec, AI Chief Architect at Demand Chain AI, highlights how Generative AI is transforming CPG operations from static, reactive processes to adaptive, intelligent systems. By using real-time data, continuous learning, and conversational collaboration, GenAI enables dynamic forecasting, rapid replanning, and optimized production. Early adopters are already seeing major gains such as reduced forecast errors, improved inventory efficiency, and millions saved through reduced waste, making GenAI a reinvention of how CPG companies compete.
Integrating AI into Your Supply Chain Planning: 3 Key Risks Every CPG Brand Must Know
Artificial intelligence is transforming supply chain planning for CPGs and retailers—bringing both opportunity and risk. Dr. Kevin O’Flynn explores how AI can drive forecasting accuracy, inventory efficiency, and agility, while also exposing organizations to data, technology, and governance pitfalls. Success demands careful planning, smart adoption, and human oversight.
Transportation Optimization & Lane Forecasting
In today’s volatile supply chain environment, transportation optimization and lane-level forecasting are critical to controlling costs and improving service. In this article, Rob Haddock explores how AI-powered insights, strategic carrier partnerships, and granular volume forecasting can transform transportation performance. Discover how smarter planning—lane by lane, week by week—builds a more resilient and cost-effective logistics strategy.