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Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”
Demand Chain AI logo with a teal-blue swirl icon and bold white lettering, plus the tagline “Trade. Demand. Supply. Unified.”

Category: Our Experts

Nolen Akerman

Our Team Nolen Akerman is a data science leader with over 20 years of experience in consumer-packaged goods and medical technology. He excels at developing analytical solutions that turn complex data into actionable insights, particularly in supply chain and operations. As Principal Data Scientist at Kellogg Company, Nolen led efforts to implement advanced analytics and […]

Shabbir Ahmed

Dan Maxwell headshot in a dark suit and tie against a blue background, highlighting trade promotion and pricing leadership with years of experience.

Our Team With over 30 years of experience, Shabbir Ahmed has held senior roles at globally recognized organizations, including British Sugar, Coca-Cola, Kellogg’s, American Sugar Refining, the UK NHS, and AkzoNobel. At Replan, as Director of Solutions Advisory, he brought AI-driven supply chain solutions to market, empowering companies with revenues ranging from $100M to $10B […]

Rob Haddock

Smiling portrait of Rob-Haddock in a dark suit and light blue dress shirt against a clean blue studio backdrop.

Our Team Rob Haddock is a seasoned supply chain leader and advisor, renowned for his innovative approaches to industry modernization and commitment to advancing supply chain management through collaboration, education, and professional development. Recently retired after 43 years with Coca-Cola, Rob’s extensive experience spans a wide range of roles, from production and warehouse management to […]

Mike Gamage

Dan Maxwell headshot with Mike Gamage in a brown blazer and light blue dress shirt against a smooth blue background with a bald look and trimmed goatee.

Our Team Michael 30 years of CPG leadership experience spanning multiple disciplines including Sales, Sales Leadership, Category Management, Sales Planning, Trade Promotion, Revenue Management and Strategic Pricing.  He has a record of providing leadership and insights into the building of systems and processes to enable organizations to implement trade promotion excellence via both system design […]

Greg Wunderlich

Greg Wunderlich headshot with gray hair and eyeglasses in a navy suit and tie against a blue background, aligned with Dan Maxwell’s expertise.

Our Team With over 38 years of experience leading global programs, Greg Wunderlich specializes in bridging the gap between IT and business by leveraging strategic thinking, industry expertise, and relationship management. He has successfully designed and implemented systems that drive digital transformation, optimize operations, and improve efficiency.  Greg spent 36 years at The Kellogg Company, […]

Geoff Shive

Dan Maxwell portrait with rectangular glasses and a gray goatee, wearing a dark suit and teal shirt against a blue background.

Our Team With over 35 years in the CPG industry, Geoff has experience with all aspects of the supply chain ranging from large publicly held companies to smaller privately owned companies.  Since 2015 Geoff has consulted with food companies in roles of project management and as an expert in Supply Planning and Demand Planning.   […]

Fraser Lockhart

Smiling headshot of Dan Maxwell with black glasses and a dark suit against a blue background, wearing a patterned tie and pricing and growth management.

Our Team Fraser Lockhart is a seasoned transformation leader with over 20 years of experience designing and implementing large-scale change across the Consumer-Packaged Goods, Foodservice, and Retail industries. He has built and led enterprise-level change management systems focused on leadership development, CRM adoption, and cultural transformation, ensuring new ways of working take hold and deliver […]

Dan Maxwell

Dan Maxwell portrait with a dark blazer and blue-and-white striped dress shirt against a smooth blue background.

Our Team Dan Maxwell brings over 20 years of experience across CPG, retail, and commercial technology, specializing in trade promotion (TPM/TPO), pricing, and revenue growth management (RGM). He has helped organizations successfully adopt and scale these capabilities, with a practical understanding of what drives value and where implementations often fall short. Dan has held senior […]

Roger Baldridge

Professional headshot of Roger Baldridge, a strategy and management consultant, wearing glasses and a blue suit

Our Team Roger Baldridge is a seasoned strategy and management consultant with over 30 years of experience leading cloud-based planning, advanced analytics, and supply chain execution solutions for global and domestic organizations. He is known for building high-performing teams and guiding holistic business and digital transformation initiatives that align people, processes, technology, and change management […]